"Selling To The C-Suite"

with Steve Bistritz

We know that in many cases, it’s the C-level member of an organization who signs off on exactly the type of product or service you sell. So why not cut some corners and call directly on them? Because it’s impossible! Or is it?  Dr. Steve Bistritz leads the field in the area of connecting with, and importantly having success with your target customers who occupy the C suite. Steve’s best selling book “Selling to the C Suite” is now in its 2nd edition, and joins Dan Walker with the scoop in this 10-minute podcast.

(RUNNING TIME: 10+ min)


Dr. Steve Bistritz

Steve Bistritz is one of the foremost authorities on selling, and combines a unique background of over 30 years of sales and sales management experience with a doctorate in adult learning from Vanderbilt University, which has enabled him to develop high-quality sales and sales training materials as well.  Steve is a published author and lecturer in the field of sales, sales management and selling at the executive level. He co-authored the best-selling sales book, Selling to the C-Suite  that was based, in part, on his SellXL workshop.  The book was enthusiastically endorsed by Neil Rackham and published by McGraw-Hill.

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ABOUT SalesRepRadio

SalesRepRadio is an audio podcast featuring short, easily digestable interviews with some of North America's top sales consultants who lend their expertise on timely and trending best practices in the sales profession.

Sales Communications: SalesRepRadio is an exclusive free service of The MarComm Store Inc., a Chicago based hybrid consultancy which specializes in helping companies of all sizes leverage a suite of custom digital media to train and communicate and mentor with their respective audiences. Products include, (but are definitely not limited to), live-action video, graphic animation & motion design, custom audio podcasts and podcast with visuals, web development and email services.


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